Shot I Me Up Manual Or Semiautomated

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To identify which of those buckets the prospective blogs belong to, check for a metric called Domain Rating (DR) using a tool such as Ahrefs.

For new websites, the solution to secure guest posting opportunities consistently is cold outreach.

But how do you scale that effectively Ill share the answer as I break down the cold email outreach experiment I did to secure guest post opportunities.

A Word on Cold Outreach 2 Overview of the Cold Outreach Experiment 3 How to Do Guest Post Outreach 4 The Results 5 Thoughts on Lemlist A Word on Cold Outreach Cold outreach works.

I know it works because Ive used it to close clients, secure guest posting opportunities, build links, and, most importantly, build relationships.

Heres an example of a content marketing project I recently closed from my outreach: And here are the results from various cold outreach campaigns I ran on Lemlist in June: Ignoring the emails that bounced back due to incorrect email addresses, the campaigns results are pretty healthy.

Thats more than enough to fill my small pipeline with prospects.

Even if my close rate is a meager 10, Im bringing on two new clients every month through cold outreach alone.

Still not convinced Shane Snow (co-founder of Contently) sent 1000 cold emails to C- and VP-level executives from the Fortune 500 (some of the busiest people on the planet).

Here are the results: 707 emails delivered successfully 45.5 open rate 1.7 response rate (still notable considering the position of prospects) Now that its clear that cold outreach can be effective, lets get into the experiment I ran for securing guest posting opportunities.

Overview of the Cold Outreach Experiment At the start of this year, I began testing different approaches to cold outreach.

I was doing quite a bit of guest posting, so I decided to get in the trenches and put my guest post outreach game to the test with an experiment.

Shot I Me Up Manual Or Semiautomated

I didnt test if outreach itself was effective, but instead tested whether manual or semiautomated campaigns were more effective.

I wanted to see what method worked best to create reliable, scalable guest posting opportunity campaigns.

For the manual campaign, I built a list of 10 prospects and crafted a personalized pitch for each of them.

For the semi automated campaign, I built a list of 100 prospects and crafted a templated email that I customized with a minimal level of personalization for each prospect.

How is 10 vs. 100 prospects a fair comparison My reasoning behind the sample sizes was time consumption.

How to Do Guest Post Outreach Like any cold outreach campaign, guest post outreach involves prospecting, crafting your pitch and follow-up sequence, and using a system to run your campaigns and keep track of everything.

Finding Guest Posting Prospects Finding a highly relevant, targeted list of prospects (prospecting) is the most crucial component of any cold outreach campaign.

Its also one of the most challenging and competitive components.

Most people overlook this step and dont spend enough time researching their prospects to ensure they understand their prospects needs and nail their positioning.

How do you find and build your list of prospects How do you ensure you dont run out of prospects Before I answer those questions, lets take a step back to clarify the types of blogs youll be targeting.

And its not the industry or niche youre in thats in question.

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